More than 1, staff from every retail function of the business — including marketing and customer service — will go through the course in the next year. It is aiming for every screen in-store to be able to make sense of data as well as manage it. The retailer has set up specialised teams for areas such as merchandising, paid search, CRM and search engine optimisation as it looks to work in a much more agile and collaborative way than it has done in the past. New role will take on responsibility for digital innovation, customer insight and loyalty at a crucial time for the struggling retailer as it prepares to close more than stores over the next four years and move a third of its business online.
I am not sure how you can launch a scheme and get it wrong? Surely they tested it on real people. How many consultants were used? Or was it all just theory?
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Robots, programmes and AI do not think like real people, despite the hyped up sales pitch of the companies selling it. The danger of technology is to overstate its ability and lose touch with consumer reality. Sparks is too complicated. I can see the point of nominating a charity though. Should be a simple enough fix — just adjust the weight threshold? I abandoned Sparks once I worked out how poorly it actually rewards customers and how clumsily it promotes discounts on unattractive lines, fails to offer any meaningful money-back, fails to innovate in terms of charitable opportunities, fails as everyone says in terms of clarity.
It needs not tweaking but re-making.
You must be logged in to post a comment. This article is available for subscribers only. Sign up now for your access-all-areas pass. If you're an existing paid print subscriber find out how to get access here. It's interest-free on purchases for nine months and balance transfers for 18 months handling fee of 2. After the 0 per cent interest periods end, the card charges an APR of Points to prizes: turn your loyalty points into shopping vouchers with the Partnership card.
It comes with a pretty impressive discounted balance transfer handling fee of just 0. Though somewhat confusingly a fee of 2. After the 0 per cent period ends, interest is charged at This is Money verdict. Shopping Plus is interest-free on all purchases and balance transfers made within 90 days of account opening, 2. And Transfer Plus is interest free on balance transfers for 32 months made within 90 days of account opening, 0.
The number of card providers offering a standard cashback deal has fallen over the past five years, according to Moneyfacts. Many of those that do still offer cashback have cut their rates significantly. The website's Rachel Springall said: 'There seems to be no end in the cull to rewards for credit card customers.
Last week, MBNA joined the ranks of providers to pull its cashback deal for existing customers, in what has become a progressively shrinking market. The most common cashback return today is 0. Some links in this article may be affiliate links.
New M&S credit card offers 0pc for 25 months on spending and balance transfers
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